Most of us have seen at least one movie where there is a sniper used to take out a person or animal. What makes a sniper the ideal choice...

Everything around you, all day, every day, is information. What you see, what you hear, what you smell, what you feel, what you taste....

Wait, someone who is going to run ads for me is telling me ads are stupid?  Not exactly.   You turn on the television to watch your...

We have all heard the terms "marketing" & "advertising" and we all know roughly what they mean. These terms are often used...