Wait, someone who is going to run ads for me is telling me ads are stupid?
Not exactly.
You turn on the television to watch your favorite show or program. Every "commercial break" you see ads, hundreds of them.
Some of them are so cool and interesting, I bet you could tell me exactly what they were about, who was in them, what was in them, what the people said, and you may even be able to tell me what the company was! Wow, what great marketing that is. All that was going on in your show and you still remembered the company from the ad! Surely that's effective marketing! WRONG!
"Wrong?" you say. If I remember everything about the ad and the company, how is that not effective marketing.
Sure, you remember everything. Great. But what did you do?
Did you purchase the product? Did you switch the service? Did you take an action? Or did you just add information to your memory?
We have all experienced this. Insurance commercials are a great example. We've all seen the gecko, birds, people in white aprons, and people in khakis. We've all had our laughs at their clever commercials. But what action did we take.
Did you see the gecko and switch your car insurance? Did you see people in white aprons and switch your homeowner's insurance? No... you just laughed at it.
Spending hundreds of millions of dollars on ads for... laughs? That's not the business we're in.
If your spending money on ads, you need people to ACT. Not just any action, you need them to take a specific action you desire. Purchase your product. Sign up for your service. Download your guide. ACT!
The fancy, high production ads are funny and cool, but they don't make you money. If you're in the business of spending money to make people laugh and maaaybe remember your name, then that's the best option for you.
If you want to be direct, get your point across, get your prospects to act, and MAKE money - contact us for a free, no obligation, marketing consultation.
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